* Copyrights: Legal rights granted to the owner of an intellectual property, granting him/her exclusive rights. No one can use that intellectual property without obtaining permission from the copyright owner.
* Goodwill: This is the difference between the current and fair market price of the net asset value (NAV) of a company.
* Trademark: A distinguishing attribute by which a company is readily identified.
* Trade name: It is a name under which a business trades. This name could be different from the registered or legal name and can be considered as the company’s brand.down.